Top 7 reason’s why your marketing isn’t generating sales
April Yvette Morris
Have you ever created a marketing strategy for your small business, then released it out into the world and found yourself disappointed, frustrated and doubt creeping in because you didn’t get the results you had hoped?
Maybe you aren’t getting the sales that you hoped. Maybe your kick starter campaign only got a few donations, or your Facebook AD generated zero sales, or you aren’t getting a lot of email opt-ins, or maybe no one is reading, watching or sharing your content article’s or video’s.
It happened to me too. Until I finally figured out what was causing my marketing to not be as effective as I wanted. Since then, I’ve doubled traffic to my website, I’ve created several viral Youtube video’s, my email list grows daily and I have more sales. I learned all this the hard way and I’m still learning but here are the top 7 causes in ineffective marketing.
First, here are a few different types of marketing strategies: email marketing, video’s, content articles, drip marketing, newsletters, speaking, webinars, webcasts, expert interview mp3 audio’s, direct mail, live events, viral marketing, word of mouth marketing, relationship marketing, promotions, ads, social media marketing, joint venture partners, guerilla marketing, and more.
Here’s what causes marketing to not attract leads, more clients, more sales, email opt-ins, shares, forwards or donations for your small business like you were hoping?
1. The alignment with who you are and your work is not congruent.
2. The content is missing a pattern interrupt. Marketing pieces that sound like the same ole stuff get ignored.
3. The headline and the content is missing a highly emotional essence. The words don’t trigger enough emotion in the reader/viewer.
4. There is no strategic sequence to the marketing content pieces to build a high level of desire that will position the purchase authentically.
5. Low level state of emotion. While creating the marketing piece, the marketer or small business owner is in a low level emotional state and may FEEL emotions such as: overwhelm, fear, worry, being judgmental of others, doubt, scarcity, desperation, jealousy, impatience, blame, pessimism, unworthiness, low confidence or boredom. This low level energy gets embedded into the marketing piece and the reader FEELS it intuitively. What you FEEL, your reader with FEEL and that causes them to behave in a certain way.
6. Lack of Frequency & Inconsistent Execution. The average person must see something 7 – 24 times before they take action. You must have a clear marketing plan written out and executed on time daily to get enough impressions to the same group of qualified prospects in order to get conversations. Basically, have a marketing plan that works and execute it daily. If you don’t, it will fail.
7. Not doing the math. You must have a measurable strategy to get in front of enough qualified prospects to see your clear “call to action” or “sales offer” in order to get the conversations you are seeking. A good goal is to strive to influence 3% of the people (authentically) who see your offer to buy from you in the next 90 days. But don’t forget the other 67% who may need you to teach them something in order to be ready to buy from you. Anything over that is awesome. (NOTE: Frank Kern, a popular online multi-millionaire marketer says his sales conversion rate is a half percent and he’s happy with that. But he is also selling a high priced service. Therefore, your target market size, positioning, brand, skill level, frequency, and timing greatly effect sales conversions.)
BONUS TIP: Not being truly UNIQUE. You must be clearly different and a perceived better choice than the rest. Not clearly communicating what makes you, your business, or your product or service truly unique in your market place will cause all your marketing efforts to not work. This is really important.
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In friendship,
April Yvette Morris
www.aprilyvette.com
Influence, Marketing and Sales Expert, Creator of THINgloss, Speaker, Business Consultant and Trainer
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