Ever wonder how to get influencers and entrepreneurs with a big audience to collaborate with you and promote you to their audience?
Me too.
I went from being a new entrepreneur and totally unknown to being promoted by influemcers and TV appearances…
Today, I have 23,000 subscribers for my social media and email list combined, 1.6 M YouTube views, changing lives and I’ve built a profitable business that serves.
But most importantly I genuinely want to help others fulfill their calling and impact lives with their message and unique gifts.
This and so much more is possible for you too. I believe it’s part of your God-given purpose to be more visible so you can help more people with your message and unique gifts.
Here are the 6 Keys to get influencers and entrepreneurs with a big audience to promote you…
1) Commit to growing your own email list of subscribers. Consistently.
Influencers and entrepreneurs who have a big email list and big social media following have diligently invested their time and money to grow their audience over time. They have nurtured those relationships and built trust with their audience.
Therefore, they want to partner and promote other entrepreneurs who have a similar size email list of subscribers that they have so there is a fair exchange of value. You’ve both put in the work. This creates a win-win-win situation for all.
Trying to hitch our wagon to an influencer who has a big email list and a big social media following so we can become well known, build our following (and get some clients) when we are not willing to do the work to build our own following is likely not going to happen.
***There is ONE exception to get influencers with a big audience to promote you EVEN if you are unknown and have a very small email list or small following on social media. (Read Key #2 to find out more!)***
The better way is to commit today to growing your OWN email list of subscribers.
And please do not add emails to your list without asking each person permission if they want to be added to your email list. Not getting permission is spamming people. You probably already know this.
Set your first goal to reach 1,000 email subscribers.
Then ramp up to 5,000+ email subscribers.
When you reach 5,000, 10,000, 30,000, 50,000, 100,000 email subscribers…
… That’s when you will have a steady stream of influencers and entrepreneurs with a big email list and big social media following EAGER to partner up and they will PROMOTE YOU!
When you have a big email list, TV and media want you to be a guest on their TV show.
When you have a big email list, you can easily get a book publishing deal and have an Amazon and NYT best selling book. (provided the book is excellent and newsworthy)
When you have a big email list, you will get invited to speak on BIG stages with the gurus and influencers and be seen by thousands or millions of people.When you have a big email list, you will easily get invited to be interviewed by the big name podcasters and be seen by thousands or millions of their audience in ONE DAY.
2) Share your REVOLUTIONARY IDEA & a REVOLUTIONARY SOLUTION.
Here’s the ONE exception that I mentioned above…
If you bring a revolutionary idea and a revolutionary solution to the marketplace that attracts a lot of attention, influencers and entrepreneurs with a big audience will eagerly promote you to their audience…
… EVEN if you are unknown and have no email list or a very small social media following.
When you have a revolutionary idea and can communicate it so people understand you and you and your services become in high demand.
You can easily get influencers to promote you.
You can get TV and media appearances.
You can get invites to be interviewed on influencers podcasts and be seen by thousands or millions in ONE DAY.
Why? Because you are sharing something NEW. Different. Newsworthy. The same old stuff gets ignored.
Plus, your innovative idea has the power to attract a lot of attention and more viewers or listeners for the influencers or the TV show. That’s why they will promote you. It’s a win-win-win for all.
I’m talking about innovation in your business. This applies if you are a leader in corporate, an entrepreneur, coach, consultant, author, speaker or expert.
Look, it’s time to be original not a carbon copy entrepreneur. When you have a fresh new perspective on your topic or your industry that is DIFFERENT, people will listen to you, follow you and promote you.
You also need a unique approach to solve a problem that your potential clients have not tried before (AND you have evidence that it works!). Being DIFFERENT is the only reason a potential client would even consider hiring you or buying your services.
When you have a revolutionary idea and a revolutionary solution, you become an emerging thought leader with irresistible messaging in your field and your services are in high-demand.
That’s when you can stop chasing clients, and instead, potential clients start reaching out to YOU to buy.
One more thing… You MUST have a clear, irresistible marketing message (what you say when you talk about what you do).
If an influencer or an entrepreneurs reads or hears your marketing messaging and it’s too generic or if they don’t understand it, they will not promote you. You will have a hard time converting sales too. (But that’s for another post)
3) Good alignments. Communicate with a potential strategic partner that you share similar values and beliefs so they feel good about moving forward to collaborate with you.
4) Show proof or evidence that you can truly help your clients solve a problem. When influencers trust you and believe you are excellent at what you do and know you can deliver on your promise, they won’t hesitate to promote you and refer you. You can communicate this is 2 sentences.
5) Get around Eagles and build real relationships. If you are the smartest person in the room, it’s time to join new circles of people who are “Eagles”. Eagles have more influence, more favor, bigger thinking, and more vision than you. Sew into these people without expectations. We become like the people we surround ourselves with.
Being around Eagle’s can help you soar to new heights of personal growth and influence. But we must also choose to become an Eagle too.
6) Favor. God’s Favor releases promotion, amplifies your visibility and opens doors of opportunity that you could not do on your own. Favor occurs when we put God first in our life and cultivate a relationship with God daily.
When we spend time in God’s presence, we start to radiate more of God’s character which is love, joy, & peace. We become a Glory Carrier. Other people can feel this and it changes how they respond to us.
I hope this was interesting and helpful for you today.
In friendship,
April Yvette
Wife | Mom | Believer | Marketing & Sales Strategist | Inspirational Speaker
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